Fashion & Innovation

Fashion

FashionIconic shapes. Contemporary designs. Haute couture brands. Vision Expo showcases them all. The Galleria, The Suites, and the Eyewear & Accessories Pavilion are the grounds for an unparalleled experience of shopping 5,000+ brands all on one floor.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP UP TALKS

CHECK.OUT: Trunk Shows & Beyond – How Can Independent ECPs Build the Ideal Inventory?
Thursday, September 14, 2017, 11:00 AM - 11:30 AM
Vision Expo Content Studio (G22017)

What's YOUR Selling Story?
Friday, September 15, 2017, 11:00 AM – 11:30 AM
Vision Expo Content Studio (G22017)

Catch Fall's 5 Biggest Eyewear Fashion Trends at VEW!
September 15, 2017, 12:15 PM - 12:45 PM
Vision Expo Content Studio (G22017)

GET AN EDUCATION IN FASHION

Take a look at these fashion-forward education highlights.

NEW! FASHION FOCUS ON TECHNOLOGY & TRENDS TRACK
Get an up-close look at the latest fashion and tech trends for frame designs your customers want and desire. Build your fashion prowess and inventory, and create an experience that will keep your customers coming back for more. Learn more »

RETAIL PROGRAM (17 HOURS)
Create a stand-out business among the myriad of eyecare and eyewear options available to today’s customer. Learn actionable tech retail strategies and tactics to stay competitive in today’s retail landscape and immediately impact your business.
Learn more »

See All Education Highlights Here »

EXCLUSIVE BOUTIQUE BUYER VIP EVENT

Friday, September 15 | 5:00-6:30 PM | The Galleria Lounge
She Embraces Independents
Boutique BuyerModerated by James Spina, 20/20 Editor in Chief, Senior VP
Everyone in Optical can learn how to enrich the relationship of great Independent Eyewear and become a dedicated and forward thinking Independent Eyewear Retailer. Join in as women inspire women and men throughout the eyewear scenario declaring their sense of what it means to truly be Independent. INVITATION ONLY
Presented by 20/20

Innovation

At Vision Expo you’ll find everything you need to set your sights on the future and evolve alongside the eyecare industry.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP UP TALKS

Intimate and interactive Pop Up Talks allow attendees to get up-to-date on key industry topics in 30 minutes without leaving the Show Floor. Pop up talks

Creating A Successful Contact Lens Practice
Thursday, September 14, 1:30 PM – 2:00 PM
Vision Expo Content Studio (G22017)

Reach the Next Generation of Eyewear Consumers
Thursday, September 14, 2:30 PM – 3:00 PM
Vision Expo Content Studio (G22017)

INVISION2 with the Winner of America’s Finest Optical Retailer 2017: Invision Optometry
Friday, September 15, 4:00 PM – 4:30 PM
Vision Expo Content Studio (G22017)

GET EDUCATED ABOUT THE FUTURE

FREE! CE Credits! Keynote Breakfast:
The Future of Optometry: Megatrends Shaping the Profession
Thursday, September 14 – Time & Location TBD
Take a sneak peek into the future of your career that you won’t find anywhere else! Exploring long range trends in patient care, practice models and challenges in the eyecare delivery system, this event will prepare you to remain competitive as the market evolves.

PRESENTED BY ESSILOR

NEW! VISION SERIES
Vision SeriesThis format invites you to grab a bite to eat and continue your learning over lunch as industry leaders address the latest clinical innovations in a relaxed and collaborative learning environment. Learn more »

PRESENTED BY ALCON, BAUSCH + LOMB, REGENERON, SHIRE, ZEISS

NEW TECHNOLOGY TRACK (25 HOURS)
Designed for all eyecare professionals, these courses provide a deep dive into ocular disease diagnosis and treatment, as well as contact lenses, therapeutics, state-of-the-art imaging technology and more. Learn More »

See All Education Highlights Here »

NEW PRODUCTS, TECHNOLOGIES AND TRENDS

InnovationThe eyecare industry thrives on innovation to provide patients with the highest quality treatments, products and solutions. Browse the Show Floor to explore leading-edge diagnostic equipment, low vision aids, practice management tools and more. Take a sneak peek into the new products that will be unveiled at Vision Expo West.



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googleECPs also depend on innovative technologies to remain competitive in a growing market. Learn from Google Campaign Strategist Brandon Lawlor and Premier Partner Marketing4ECPs how to utilize digital products to grow your eyecare business. Learn More »

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